Reseller guide
How Much Do IPTV Resellers Make? Pricing and Margins Explained
Pricing is where most resellers make their only irreversible mistake: they anchor low, and then they can never raise prices on the customers they already have.
Start from cost per credit, not from competitors
Your floor is your credit cost. Your ceiling is what the market pays for reliability. The gap is your business. Look at your rate card and calculate one number: what one month of service costs you. Everything else follows from that.
Volume tiers exist to lower that number. A well-built ladder gets cheaper per credit at every step up — if a bigger package ever costs more per credit than a smaller one, the ladder is broken and you should buy the cheaper tier repeatedly instead.
Price by duration, not by discount
Three packages, three durations:
| Duration | What it does for you |
|---|---|
| 1 month | Filters out tyre-kickers, funds itself |
| 6 months | The workhorse — enough commitment to be worth your support time |
| 12 months | Cash up front, but a full year of obligation |
Make the 6-month option the obvious one by pricing it close to the 12-month per-month rate. Most customers pick the middle option when the middle option is clearly reasonable.
Do not discount below your support cost
Every customer costs you roughly 20 to 40 minutes of support in their first month, then a few minutes per month after. If your margin on a monthly line does not cover that, you are paying to work. This is why the cheapest reseller in any market disappears within a year: they built a business that pays them less the more it grows.
Raising prices
You cannot raise prices on existing customers without churn, so protect yourself in advance:
- Quote prices as "current pricing," never "our price."
- Grandfather existing customers explicitly, and tell them you are doing it. It buys loyalty for free.
- Raise prices for new customers only, in small steps, and watch conversion.
The one discount worth giving
Referral credit. A customer who brings you another customer has done your marketing at zero acquisition cost. One free month for a referral that stays 90 days is the only discount with a clean return.